The Best Niche Opportunities For Real Estate Marketing

marketingMany agents are experienced in a wide range of real estate marketing niches. However, it can sometimes be a great boost to business if you narrow your focus to one or two specialist areas, and build your reputation as an authority in that market. Here are some of the most lucrative niches for real estate.

The Singles Market

There is a growing trend for singles buying homes. At present, nearly 60 million properties in America have a single owner and that number is growing year on year. Since the needs of a single buyer are very different to those of a married or cohabiting couple, this is one market niche which could prove especially profitable.

First Time Buyers

If you particularly love the feeling of matching someone with their dream home, first time buyers might be your perfect niche, since buying your very first home can be an elating experience. Dealing with a first time buyer can be very different to dealing for more experienced buyers, however, as they will have far more anxieties about the process. But if you can help them through the pitfalls of property buying and assuage their worries, this niche buyer is likely to reward you with repeat business and referrals.

Baby Boomers

Qualifying to become a Seniors Real Estate Specialist (SRES) can pay dividends. The senior population have many unique considerations when it comes to property buying, including how much income they have to spend on their new home. Becoming a SRES will give you the necessary training to meet the needs of this unique niche.

Luxury Homes

Luxury homes is a particularly appealing niche in real estate because, as a commission based industry, there is a potential to earn more. However, you need to remember that wealthy clients have higher expectations from their real estate agents, since they are going to receive a sizable chunk of commission from the sale of the property. This means that the net profit can be similar to selling lower priced properties, as you will need to invest a lot more in the sale.

Vacation Homes

If you are residing in an area which has a lot of appeal to vacationers then you might want to go into the profitable market of vacation homes. The key to becoming successful in this niche is to hone your marketing strategy and get your name out there as the premier vacation home agent in your area. The internet is the best place to target your marketing efforts, as the majority of your clients will be coming from outside the area.

For Sale By Owner Properties (FSBOs)

FSBOs is a niche which is often overlooked in real estate marketing. However, assisting people to market their own homes can be a surprisingly successful strategy. In a large number of FSBO cases, the owner soon realizes that selling a home is more work than they imagined and they will list their property with a professional instead. If you have already made a great impression on them, they will almost certainly give you the business.

Finding a niche can be a great way to distinguish yourself in the industry.

Getting For Sale By Owner Homes Sold

For sale by owner homes are just as valuable as homes that are listed by a realtor. Simply put, this is a home that is not listed with a real estate agent but being offered for sale directly by the owner. While it may not be officially listed in the multiple listing service, there is still a way to market the home. With the growth of the internet, and the ability to market on social media, homes can be sold by owners without too much of a hassle. If you are a home owner looking to sell, then now is the best time to consider selling your home on your own.

sale by ownerWhat’s great about selling a home on your own is that you get to put more money in your pocket. Instead of spending money on a real estate agent, you can market and promote a home on your own. You won’t be committed to someone else helping you sell your home, and you can feel comfortable setting up appointments and meetings whenever you wish. This makes it a lot less stressful to make the final determination on the home price, and whether or not you want to sell it at a particular time.

While some people may not take homes being sold by the owner seriously, there are others that understand the concept. These people are likely to consider you to be a smart and competent person, and that you are ready to part ways with your real estate. Someone may even approach you with an all cash offer to purchase your home. You are not set to any limits when selling a home on your terms. Just make sure that you are open to all offers, and that you listen to everyone that is interested in your home.

Selling your home is not as easy as putting it online and waiting for someone to give you an offer. You have to take creative pictures, and make sure that you entice people to feel like your home is valuable. The most important part of getting your home sold is the marketing. You have to spread the word that your home is for sale and there are special listing sites to help you do just that. Getting market exposure is necessary, and your marketing efforts will help you draw in a potential buyer.

For sale by owner homes are rapidly growing in popularity. There are a lot of people that are gaining interest in homes that owners are selling on their own as well. If you feel like you can complete this type of a transaction on your own then go ahead with it. But if you feel like you may require assistance, then there is no harm in asking for the help of a realtor. Do what you feel is best for your situation, and make sure that you are ready to move forward with your life after your home is sold.

How High Is A Realtor Salary?

In this day and age, it makes sense to find a career field that is rewarding and lucrative. People who want to make the most out of their time spent away from home should be sure that they are enjoying their jobs and maximizing on their potential. When it comes down to it, one of the make or break factors for any industry is how much money is earned. This can fluctuate based on a lot of factors, including location, experience and more, but it pays to make sure that the job is suitable for the lifestyle a person wants.

salaryUnderstanding the job is half the battle, because there are a lot of similar real estate jobs within the field. First and foremost, there is a large difference between agents and brokers. Brokers are people who can manage businesses, while agents typically work under brokers. Both work hard to match people with the type of real estate that they need in order to complete their purchase, but people looking at these jobs from a career opportunity standpoint will want to learn the ins and outs. It pays to make this distinction clear before learning about salary or trying to receive the necessary accreditations.

Money Matters: The Realtor Salary

Recent data suggests that people who enter the industry as real estate agents earn, on average, a salary of approximately $40,000. On the higher end of the spectrum, well paid real estate agents earn approximately $100,000 per year, while the lower end of the spectrum sees real estate agents earning a little more than $20,000. In terms of best areas for working in the field, studies have also shown that the realtors who make the highest salaries work in areas like Santa Fe, New Mexico, Wayne, New Jersey, White Plains, New York and Lake County, Illinois.

How to Become a Realtor

The first thing a person should do is become familiar with the ins and outs of the job. Before moving a step further, they should understand what a day on the job entails, what skills are necessary and what lengths someone must go to in order to make a sale. This will give a clear picture of what can be expected, in order to provide some insight. From there, people interested in becoming realtors will need to make sure that they get the license needed to practice. This involves a written exam, the content of which varies state by state. Anybody who wants to sell real estate should be at least 18 years old. Though not necessary, having a college or graduate level degree helps, especially if it is in any kind of business, finance, or accounting related field.

This can be a rewarding career field for anyone who wants to enter and attempt to achieve the higher end of the realtor salary spectrum. With these steps laid out, it is possible for anybody with knowledge, drive and determination to do what it takes to enter the field and put themselves in a position to succeed.